Job Description:

The Marketing Cloud Architect will design and build the cloud computing architecture that all businesses rely on if they are to operate in a flexible and agile fashion. It is the cloud architect who has the knowledge and capability required to craft cloud solutions to meet and exceed the requirements of the organization. The cloud is everywhere in modern business, and, thanks to cloud architects, more and more companies are able to realize their potential.
While the cloud architect will be working specifically with cloud structures, as the job title suggests, there is in fact a diverse array of responsibilities and roles that the architect must fulfill.

Roles and Responsibilities Include:

– Demonstrate technical expertise while scoping and driving the creation of digital solutions, email campaigns, email reporting, and data integration.

– Gather business, marketing, and technical requirements in order to craft a comprehensive and scalable solution.

– Ensure alignment of business requirements with Merkle standards and policies, and with industry best practices.

– Architect data feeds, platform configuration, and components needed to run complex automated email campaigns.

– Proactively identify and resolve problems including client data feed issues.

– Stay abreast of industry technology innovations, new business practices, and third-party technology solutions.

– Help us continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards.

– Act as a consultant and technical expert on the Salesforce Marketing Cloud to serve clients’ needs.

Qualifications:

– Bachelor’s degree in a technical field, or work experience that demonstrates comparable abilities.

– At least 4 years experience in information technology or technical marketing, with at least 2 years in a client-facing position.

– Experience in a technical leadership role designing, building, and executing complex automated email campaigns in a leading ESP, such as Salesforce Marketing Cloud/ExactTarget, Oracle Responsys or Eloqua, Adobe Campaign, Epsilon, Acxiom, Yesmail, etc.

– Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences.

– Ability to take initiative as well as lead, motivate, and oversee teams to produce results.

Solid understanding of:

– Solution design and architecture

– Relational database concepts, with exposure to SQL

– Data management, segmentation, and ETL best practices

– Scripting and query development

– Web analytics

 Experience: 4+ years