About The Role:

SEO Executives help companies improve their websites and increase visitor numbers. The role will include analysing competitors’ SEO, compiling reports through Google Analytics and assisting in the creation of relevant content. You might also have to carry out keyword research and keep up to date with changes to Google algorithms and developments in search engine marketing.

Roles & Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirement:

• Marketing degree or related.
• Extensive experience in SEO.
• Working knowledge of Google Analytics.
• Experience with coding techniques.
• Thorough understanding of web design and site structures.
• Good knowledge of back link analysis.