Role in a tweet: Owner and driver of all things social at Scaler.  

Role overview:  

• Contributes to brand & content marketing strategy by leveraging social media to identify and acquire customers.
• Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Formulating high-quality textual and visual content for each social media campaign.
• Monitoring the company's brand on social media with key ORM initiatives.
• Building brand awareness by engaging relevant influencers.
• Managing our online communities to ensure respectful and appropriate engagement while responding to comments on each of our accounts.
• Overseeing customer service provided via social media.
• Analysing data to determine whether social media campaigns have achieved their objectives.

Key skills: 

• Social Media Marketing experience - developing social media strategies.
• Experience working with and developing a marketing plan.
• Ability to develop the right voice for each social media platform.
• Proven ability to build social media communities with the native-1st approach.
• Ability to measure the success of campaigns.

Must’ve: 

• 3-5 years of experience in social & content marketing.
• Publication/Product company or early-stage start-up experience.
• Blue-collared leader.
• Marketer. Ideator. Meme Creator. And everything in between.