Experience - 5+ years

Location - Permanently remote, India

Technical Skills

• Act as the main point of contact for the client, internal departments, and third-party providers for Programmatic campaign needs
• Contribute to the development and execution of market strategies for Programmatic campaigns, including developing roadmaps, test plans, and risk/benefit analysis
• Creative A/B testing and sharing campaign insights with creative team including using DCO
• Planning, execution, optimization and scaling of brand awareness, performance and App install campaigns across all major DSP like DV360,TTD, MediaMath
• Actively test and analyze creative message, audiences and landing pages to deliver incremental volume
• Analyzing historical performance data to identify opportunities to improve campaign performance and maximize ROI/ROAS
• Proactively seek to share unique knowledge specialisms and insights across the Programmatic team
• Periodical audit build campaigns landing pages and traffic quality towards achieving defined KPI
• Collaborate with internal team on cross-channel campaign to optimum utilization of digital landscape
• Handles client queries and adhere to QA and SLA standards for paid social fulfilment
• Keep on top of industry changes, updates and emerging programmatic technology to quickly influence strategic levers for optimal targeting
• Provide detailed weekly/monthly and PCR reports with written insights and performance improvement plans
• 5+ Years of experience in Programmatic end to end campaign management
• Required multi DSP experience including DV30, TTD, Amazon, MediaMath, Inmobi and Xandr
• In Depth knowledge of DV360 feature, functionality, execution, bidding strategies, PMP deals and optimization
• A granular level and demonstrate hands-on knowledge of Ad trafficking majorly in DCM and tags generation
• Hands-on experience of managing Standard, Dynamic, Video, CTV ads at execution and planning level
• Should be able to work in result driven environment with data driven approach
• Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing to scale the campaigns
• Core understanding of conversions tracking and attribution including Floodlight pixel/Custom variables creations, conversion setting, lookback window
• Fair understanding of using brand safety tools like Double Verified and IAS
• Core understanding of programmatic technologies like SSP, DSP, DMP, Ad server ad exchanges, ad network and DCO
• Working knowledge of Google Analytics Setup, Optimization & Integrations
• Your time and work management skills are off the charts
• You are comfortable being up to date across all allocated clients and recent changes in the industry
• Provide detailed weekly/monthly and PCR Report with written insights that spell out goals set and reached along with stats
• Work with cross-functional teams (Design, Content, ATL, Search,Social) to attain business goals
• Excellent Communication verbal Skills
• Working experience on DataXu and Sizmek
• Basic understanding of other marking platform like Facebook and Google Ads
• Working on report automation data aggregator tools like Google Data Studio & supermetrics
• Hands on with Finance & invoicing for programmatic ad spend
• Working knowledge of Google Ad Manager [DFP]
• Scripting/programming [Programming language like Python/Django, Java, PHP, C#, Ruby, DoubleClick API]
• Good understanding of Programmatic API for dynamic creatives and data automation
• DV360,DCM and Google Analytics certifications