Job Description
Social Beat is a leading digital agency with the aim of being the #1 digital agency in India by 2021. With the ambitious goals of growing 10X, we are looking at expanding at ambitious individuals to join our Digital Advertising team and drive strong growth.
General Knowledge:
- Understanding of PPC Campaigns
- Understanding of advertising on Google, Facebook, Linkedin, and Twitter
Experience: 1-3 years of experience in;
- Planning, implementing, and reporting the performance of PPC campaigns for multiple clients
- Keyword research and analysis
- Media Planning
- Budget optimization
Platforms:
- Google Marketing Platform
- Specifically - Google Adwords (Display, Mobile App, Video) and Analytics
- Bing Editor
Qualities:
- Constant monitoring of the performance of multiple campaigns
- Attention to small details
- Updated on the latest trends on the above-mentioned platforms
Responsibilities:
- Set up and run large scale PPC campaigns
- Optimize performance to increase reach, generate leads and transactions and reduce cost. (multiple optimizations in a day - if needed)
- Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
- Track and analyze website traffic flow and provide regular internal reports.
- Create performance reports with recommendations for improvements.
- Intra-team coordination to understand how the campaigns can yield more quality leads
Certifications
Certification is Google AdWords and Analytics
Clients
We work with clients across sectors, including eCommerce, Fintech, Gaming, EdTech, Apps, Lead Generation