You are someone with a strong experience in relationship building with large brands and/or hyperscaling startups. You have been instrumental in leading a team while driving performance and social media campaigns.

Experience: 10-15 years of experience in

● Strong marketing background and hands-on experience managing a variety of promotional projects end-to-end and contribute in strategic planning

● Planning, implementing, and reporting the performance of paid social media campaigns

to drive business outcomes

● Media Planning for brand and performance Campaigns

● Building and Leading a team

● Strategizing, Planning, and executing creative social media campaigns

Knowledge of Platforms:

● Meta ecosystem (FB, Instagram) and running large-scale paid campaigns

● OTT Platforms

● YouTube

● Google Analytics

● Optional: Mobile attribution platforms (e.g. Appsflyer, Branch)

● Optional: Analytics Automation (e.g. DataStudio)

Qualities:

● Analytical with a strong understanding of digital media

● Updated on the latest trends on the above-mentioned platforms

● Supporting and mentoring team members (potential team size of 6-10 team members

initially)

● Demonstrable experience designing and implementing successful marketing campaigns

Responsibilities:

● Develop and implement a cohesive marketing plan to increase brand awareness

● Drive strategy and scale multiple key clients

● Lead and work with teams on Integrated Client Mandates as well as Media Mandates

(typical budgets of INR 5 to 25 crores per annum per client)

● Build relationships with key clients in the region and drive business outcomes

● Lead and mentor the team to Plan, execute and optimise social media paid campaigns

● Lead and mentor the team to strategise, plan and execute creative social media

campaigns

● Analyze trends, along with qualitative and quantitative data to guide the team

● Training Media Team members on various aspects of organic social media and paid

social media

● Build the overall team and culture in the region - including the creative, copy, media,

video, and tech teams.

● Ability to step up and drive one select organisation wide initiative

● Based on performance, the role will entail P&L Responsibility in 18-36 months

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for leading brands and hyperscaling startups in India. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company and manage 3% of digital media investment in India. Social Beat is a Google Premier Partner, Facebook Business Partner and works closely with ecosystem partners like Hotstar, Amazon & Linkedin. They work as extended growth teams at startups including boAt, Upgrad Campus, Global Bees, Blackbuck, Jupiter, Khatabook, Scaler, Whitehat Jr, Pharmeasy, Pinelabs, Wakefit, Juicy Chemistry and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Tata Consumer Products, Mahindra Finance, Go Colors, Hotstar, Himalaya Wellness, Quess Corp, Sundaram Mutual, Brigade Group, Give India and Isuzu on driving innovation through a combination of creativity and performance.

They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.