We are looking for a Content Marketer with 3-4 years of experience

Company Overview:

Kissflow is a low-code/no-code work platform for digital transformation. It lets IT and business users manage a wide variety of work on a single platform.

Role overview:

The Digital Content Marketer sits on the Kissflow Procurement Cloud Marketing team.

Responsibilities:

You will be responsible for the creation and distribution of core assets to help build awareness and interest in Kissflow Procurement Cloud. You will work closely with customer facing teams and management executives to ensure that we are telling a consistent story that resonates with our core audience.

Here are some of the responsibilities and activities associated with this role.

Content Creation:

• Writing short-form ad copy
• Writing the copy for landing pages and other webpages

Content Marketing:

• Coming up with the content and distribution strategy for lead magnets.

Managing Freelance Writers:

• Creating briefs to be used by freelance writers
• Working with freelance writers to ensure completion of articles
• Reviewing the work of freelance writers and checking for messaging, style

Sales Enablement:

• Translating our core stories into multiple collaterals such as videos, presentations, and articles.
• Writing customer case studies through customer interviews.
• Writing industry-specific product use cases by collaborating with product, sales, and customer onboarding teams.

Content Quality

• You are the last approver for content from the marketing team. You are expected to take full responsibility for the quality of content and ensure that everything matches our company style guide.

Required skills/experience

• Exceptional written English skills
• Exceptional interpersonal skills to work well with other stakeholders.
• Exceptional editing skills
• Exceptional project management skills
• Previous experience creating and distributing content for Demand Gen purposes
• Previous experience managing freelance writers
• Ability to write eye-catching headlines and understand our core audience.